DIGITAL MARKETING : INTRODUCTION
Digital marketing is the fastest and widest growing industry in the world .widely popular in the developed and developing countries , there is only a matter of time digital marketing wide spreads in all parts of the world . a proper digital marketing and promotion will boost your business in all means. implementing good digital marketing strategies will not only increase sales but also the reputation and goodwill of the firm as well.
why digital marketing?
if you are a good entrepreneur you have to forecast the future. future is digital , every one is busy in the world created by internet ,unlike olden times no one care to look for posters and billboards on the street. an average business man spends half of his day on internet for the benefit of his business .teens are full on to the different social media offered by internet , connecting people worldwide has now become easy than it sounds.. so if not now ,then when ? consulting with google has now become a trend 😁😁 .every one googles anything they need eg: if we want to find food nearby ,if we want to know anything about a product ,discounts etc
benefits of promoting business through DM
- advertise and promote to millions of audiences with less cost
- finding people with exact needs
- advertising to a larger group
- analyzing the ad response through google analytics and many other
- attracting customers
- analyzing the people response and making changes accordingly
- adapting with current situations and changes
Elements in digital marketing
digital marketing is a wide platform ,and it has segments like
- SEO (search engine optimization)
- SEM (search engine marketing)
- SMM (social media marketing)
- PPC (pay per click)
- content marketing
- e-mail marketing
- etc..
SEARCH ENGINE OPTIMIZATION
it is an art of promoting the site or business through the organic results ,there are many elements needed to do so such as adequate content , perfect keywords ,user friendly and fast website etc. for displaying the website through google the website has to have the standard that google prefers, for getting into that standards the webpage has to be good ,attractive , user-friendly , free from errors etc . meta description and title also have its limit and requirements . title should be about 60 characters and meta description up to 160 character limits , so creating unique ,attractive and perfect keyword and meta description is the first thing to do as an seo ,
